New Delhi : The global push toward sustainability is no longer a niche movement but a mainstream lifestyle. From eco-friendly fashion and plant-based diets to green travel experiences, consumers—especially Gen Z and millennials—are redefining modern living.
Sustainable Fashion Leads the Way :
According to the Deloitte Global Sustainability Survey 2025, nearly 48% of Gen Z shoppers actively seek brands with eco-certifications and transparent supply chains. The shift reflects growing awareness about the environmental impact of fast fashion, which contributes nearly 10% of global carbon emissions.
• Popular choices include organic cotton, recycled polyester, and bamboo-based fabrics.
• Clothing rental apps and thrift platforms are trending among urban youth, reducing textile waste.
• Indian sustainable labels such as [Brand Examples] report double-digit growth in online sales year-on-year.
Plant-Based Diets on the Rise :
Health and environment-conscious consumers are also embracing plant-based and flexitarian diets. Data from Euromonitor 2024 shows a 35% rise in plant-based product sales in Asia, with India emerging as a key growth market. Urban families are shifting to soy, almond milk, jackfruit, and millet-based meals, driven by both nutrition and sustainability.
Green Travel Experiences :
Sustainability is influencing tourism as well. The World Tourism Organization (UNWTO) projects that eco-tourism will account for 25% of global travel revenue by 2030.
• Travelers now prefer eco-resorts powered by solar energy, carbon-neutral flights, and local cultural experiences that support communities.
• In India, destinations like Kerala, Sikkim, and Ladakh are promoting eco-certified homestays and responsible tourism packages.
Why It Matters :
Experts argue that mainstream adoption of sustainable living could significantly cut down global emissions. Fashion, food, and travel together account for nearly one-fourth of the world’s carbon footprint.
“Consumers are not just buying products anymore; they are buying values,” said sustainability expert Radhika Menon. “Eco-friendly living is becoming a cultural identity, especially among younger generations.”
