Mumbai: In a major crackdown, SEBI flags misleading investment messages across social media and messaging apps. Meanwhile, the regulator is targeting fraudsters who exploit unsuspecting investors. SEBI Chairman Tuhin Kanta Pandey said unregulated financial influencers are a growing threat to investor safety.
A recent survey revealed that nearly 62% of investors rely on influencer tips for financial decisions. Therefore, Pandey stressed the need for strong investor education. “Investor protection begins with knowledge, especially when false content spreads so quickly,” he added.
The “Sebi versus Scam” initiative focuses on monitoring and awareness. Additionally, SEBI ensures rapid takedown of misleading content. Stock exchanges now maintain allowlists of verified broker apps. Furthermore, investors can verify bank accounts and QR codes using Valid UPI and Sebi Check, which helps prevent cyber fraud.
SEBI’s mission is not just enforcement. Moreover, it aims to bridge knowledge gaps and build investor confidence. Digital campaigns, multimedia content, and regional language outreach are part of the plan. As a result, these steps ensure inclusivity and informed investing.
With SEBI flags misleading investment messages leading the initiative, investors are urged to stay vigilant. In addition, they should avoid unregistered advisory platforms, exaggerated returns, and spoof apps. Ultimately, the campaign highlights SEBI’s commitment to protecting India’s investors in the digital era.
–IANS
