Pahalgam, Jammu & Kashmir — Once described as “the valley of shepherds,” Pahalgam is gradually regaining its charm and tourists after a tragic terror attack on April 22, 2025, that claimed the lives of three individuals and injured several others. Located in the Anantnag district of Jammu and Kashmir, this scenic hill station has long been a favorite for nature lovers, honeymooners, and pilgrims. But the recent violence had shaken its otherwise serene image.
In the weeks following the attack, travel advisories were issued, security measures were ramped up, and the bustling streets turned eerily quiet. However, with the region slowly stabilizing and authorities focusing heavily on safety and surveillance, the trickle of tourists has begun again.
The April 22 Attack: A Brief Recap
On the evening of April 22, unidentified militants ambushed a group of tourists traveling in a van near Lidder River’s bank in Pahalgam. The attack resulted in three fatalities, including one foreign national, and several others suffered injuries. The incident sent shockwaves through the tourism industry, a vital economic lifeline for the region.
Security forces launched a massive manhunt in the nearby forested areas, and within 72 hours, two suspected militants were neutralized in an encounter. The Jammu and Kashmir Police claimed the attack was aimed at sabotaging the region’s tourism season, which had seen a significant rise in domestic visitors post-pandemic.
Government and Security Response
Following the incident, Jammu and Kashmir Lt. Governor Manoj Sinha chaired high-level meetings and ensured that every effort would be made to protect visitors and restore normalcy. “We are not just securing locations. We are ensuring that fear does not win,” he stated during a press conference in Srinagar.
A multi-layered security blanket has since been put in place in and around Pahalgam. Surveillance drones, quick response teams (QRTs), and tourist police units have been deployed. Additionally, local hotel associations have partnered with police to set up tourist helplines and emergency response protocols.
The Ministry of Tourism and local administration have also rolled out a new “Safe Kashmir Tourism” campaign aimed at restoring traveler confidence through digital outreach and influencer-led narratives.
Tourists Begin to Return
Despite initial hesitance, tourists—especially domestic travelers—are returning. Hotel bookings, which had dropped drastically after the attack, are now showing a slow but steady upward trend. Travel companies report a cautious optimism.
“I was nervous at first, but we saw all the security and decided to come. The beauty here is beyond words,” says Neha Mehta, a tourist from Delhi visiting with her family. “There are checks everywhere and that makes us feel safe.”
The recent revival has been aided by long weekends and the ongoing Amarnath Yatra preparations, which typically pass through Pahalgam. Religious tourism has been a strong anchor, helping bring back economic activity in the region.
What’s Open in Pahalgam
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Betaab Valley: Named after the 1983 Bollywood film Betaab, this lush valley is now under high surveillance, but remains open to visitors during daylight hours.
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Aru Valley: Ideal for trekkers and nature enthusiasts, with government-approved guides available.
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Lidder River Activities: White-water rafting has resumed, though with mandatory life jackets and a visible security presence.
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Pahalgam Golf Course: Reopened with a restricted schedule, booking in advance is advised.
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Sheshnag and Chandanwari: These spots are currently open but under close monitoring due to their proximity to higher-altitude passes.
Where to Stay: Recommended Accommodations
Here are some of the top-rated and currently operational hotels and guesthouses, all of which have enhanced their security protocols:
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Hotel Pine N Peak
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Luxury resort with panoramic views and private cottages.
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Enhanced CCTV surveillance and private security.
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Room Rates: ₹10,000 onwards per night.
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The Chinar Resort & Spa
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Known for its wellness offerings and valley-facing balconies.
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Features an in-house travel desk for guided tours.
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Room Rates: ₹8,000 onwards.
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Welcomhotel By ITC Pahalgam
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5-star property offering world-class hospitality.
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Strict security checks at entry points.
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Room Rates: ₹12,000 onwards.
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Heevan Resorts Pahalgam
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Budget-friendly yet charming, ideal for families.
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Verified tourist-safe and police-coordinated premises.
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Room Rates: ₹6,000 onwards.
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Pine Palace Heritage
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A heritage-style accommodation with local architecture.
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Offers guided walking tours and cultural evenings.
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Room Rates: ₹5,000 onwards.
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Booking through official tourism websites or OTAs that verify hotel listings is strongly recommended. Always confirm current safety protocols before planning your stay.
Travel Tips for Visiting Pahalgam Now
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Register with Local Authorities: All tourists are encouraged to register their stay at designated police check-posts upon entry.
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Keep Emergency Numbers Handy: Tourist helpline – 112; Local police – 100; Ambulance – 102.
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Avoid Late-Night Travel: Stick to travel during daylight hours and avoid isolated areas after dusk.
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Respect Local Sentiments: While the region is welcoming, cultural sensitivity goes a long way in building mutual trust.
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Carry ID Proof: Always carry government-issued ID for security checks.
Voices from the Ground
Tourism stakeholders, from pony operators to hotel owners, express both pain and hope. “The attack broke our spirit temporarily. But this land has seen worse. We must carry on,” says Bashir Ahmad, a pony ride operator near Aru Valley.
Gulzar Ahmad, who runs a guesthouse in Pahalgam, adds, “When tourists don’t come, we don’t eat. It’s as simple as that. We just hope they don’t forget us because of the actions of a few.”
Looking Ahead
While the scars of April 22 remain fresh, the resilience of the people of Pahalgam and their commitment to restoring the region’s image are evident. With security being prioritized and the government making visible efforts to revive tourism, Pahalgam is cautiously moving forward.
For travelers seeking mountain serenity, cultural richness, and natural wonder, Pahalgam remains a gem—one that deserves support, awareness, and perhaps most of all, your presence.
Disclaimer: Travelers are advised to follow real-time updates from official government channels and avoid relying solely on commercial travel platforms for information on the current security situation.
