Samsung India is set to launch its next-generation Bespoke AI home appliance lineup on June 25, marking a significant step in advancing “AI Home” technology in Indian households.
The new range will feature smart-connected refrigerators, air conditioners, washing machines, microwaves, and more, all equipped with:
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Interactive screens (7″ & 9″ AI Home displays) enabling two-way conversational voice control via Bixby and natural language processing.
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Samsung Knox security and SmartThings integration for secure, seamless smart home control.
Why It Matters
These appliances aim to provide:
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Ease-of-use, with smart recipes, AI-assisted food management, and voice-controlled operations.
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Energy efficiency, thanks to AI-powered energy modes offering up to 10–20% savings depending on the appliance.
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Proactive maintenance, with diagnostics and alerts for filter changes and device health alerts .
Supporting Affordability
In addition to advanced tech, Samsung is launching Samsung Finance+ in India—a quick, paperless EMI option via Samsung & partner financing, enabling approvals within 15 minutes.
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Connected smart appliances at launch events
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AI Home screens integrated into refrigerators & washers
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Stylish Bespoke design (glass/steel finishes, deep charcoal, navy) tailored to modern Indian homes
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AI Wash & AI Energy features in washers and twin‑cooling in fridges
What to Watch
| Category | Highlights |
|---|---|
| Launch Date | June 25, 2025 |
| Product Range | Fridge, AC, Washer (front & top‑load), Microwave, Vacuum, etc. |
| AI Features | AI Vision, AI Wash/Dry, AI Energy, AI Wind‑Free, personal recipes |
| Screen Sizes | 7″ or 9″ touch displays for control and interaction |
| Financing | Samsung Finance+ for convenient EMIs |
Expect to hear more about pricing, specific launch models, and feature demos once Samsung unveils the full lineup in a few days.
