New Delhi, Sep 9 : Apple is all set to reveal its next generation of iPhones on Tuesday at the highly anticipated “Awe Dropping” event, marking the company’s biggest product launch of the year.
The upcoming line-up is expected to feature four new iPhone models powered by the advanced A19 and A19 Pro chips, promising faster performance, enhanced battery efficiency, and significant feature upgrades.
While the overall design may not differ drastically from last year’s iPhone 16, Apple aims to entice buyers with artificial intelligence-driven features and a more seamless user experience.
In addition, Apple is likely to introduce an extra-thin Air model, measuring less than 5.5 mm thick, as part of its expanding hardware portfolio.
The company has been gradually positioning iPhones to incorporate more AI capabilities, although some major updates, such as a smarter Siri assistant, are expected to arrive next year.
The iPhone 16, designed to support a broader range of AI features, witnessed strong demand but slightly underperformed as some promised improvements were delayed. Apple plans for the upcoming models to build on that foundation, attracting new buyers while strengthening its ecosystem.
Investor excitement is already visible, with Apple’s stock showing strong momentum over the past month. Analysts project that sales could rise by around 2 per cent, reaching 232 million iPhones in 2026, helping Apple sustain steady growth in its services business.
India is emerging as a key market in Apple’s global strategy, both as a consumer base with expanding retail stores and a growing middle-class segment, and as a crucial manufacturing hub.
“At some point, India could play the kind of role that China has played for Apple, which would be a clear positive for the company’s growth,” said Viram Shah, Founder and CEO of Vested Finance.
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