TikTok, The short-video social platform, needs no introduction. It allows users to create and share content across dance, singing, comedy, acting, and educational tips. The platform quickly became a phenomenon, captivating audiences of all ages in India. Users spent hours creating, watching, and sharing videos. However, in 2020, TikTok was banned in India due to national security and data privacy concerns, leaving millions of users affected. Despite its challenges, TikTok showcased the power of entertainment, creativity, and community engagement.
Fast forward to 2025, TikTok India continues to reshape digital engagement by combining creativity, skill, and community participation. From trending dance styles and viral songs to innovative DIY projects and lifestyle tips, TikTok remains a hub for discovering popular content in India and beyond. Here’s a complete guide to the viral challenges, trending songs, and content themes defining TikTok in 2025.
1. Viral TikTok Challenges :
Key Highlights:
- Dance Challenges: TikTok is synonymous with trending dance routines and choreography set to popular songs.
- Transformation Videos: From weight loss journeys and aging transformations to before-and-after makeup, DIY crafts like clay mats or wooden statues—these videos capture creativity and progress.
- Hashtag Campaigns: Branded and trending hashtags encourage user participation, driving engagement and creating viral content.
2. Trending Songs :
Key Highlights:
- “Shaky” by Sanju Rathod: A Marathi pop hit that has gone viral across TikTok, inspiring millions of user-generated videos.
- “Protein Smoothie” Trend: Weight-loss and healthy lifestyle content is thriving, with users sharing unique protein smoothie recipes and creative twists.
3. Emerging Content Themes :
Key Highlights :
- Physical & Mental Awareness: Videos on diet, fitness, stress management, and social wellness are gaining traction.
- Sustainable Living: Eco-friendly tips, energy conservation, and environmental awareness content are trending.
- Educational Content + Lifestyle: Combining tutorials with lifestyle tips makes learning engaging and practical.
- Riddle Reveal Strategy: Creative riddle-solving videos keep viewers engaged and boost interaction.
- Personal Storytelling: Authentic stories connecting socially and emotionally motivate and inspire audiences.
- Short-Form Videos: Bite-sized storytelling, memes, lifestyle hacks, and reels continue to dominate feeds.
- DIY Projects: Step-by-step guides for home décor, crafts, and upcycling encourage creativity and resourcefulness.
- AI-Powered Content: Artificial intelligence helps creators optimize content discovery, creation, and monetization, making TikTok addictive and virality achievable overnight.
4. How to Find Trending Keywords on TikTok :
Key Highlights :
- TikTok Search Bar Autocomplete: Typing a keyword shows trending content related to your topic.
- Trending Hashtags (Discover/For You): Navigate to TikTok → Search → Trends tab to see popular hashtags and keywords globally or regionally.
